Process & Timeline
From submitting a requirement to receiving live links: which steps, how long each takes, what you need to prepare. This group walks the whole chain in order.
8 questions
What does the full overseas media placement process look like?+
Five steps. First, submit your requirements and confirm the target market, industry and budget range. Second, we issue a media list for you to confirm the coverage scope. Third, Chinese copy is written, translated across languages and polished through in-house native-editor proofreading. Fourth, we conduct outreach to the outlets and schedule publication. Fifth, we deliver verifiable publication links with an indexing verification tool. A single-country package normally runs 5–10 business days from submission to finished copy; multi-country combinations take longer as language count increases.
Related questions: What materials do I need to provide for a placement? · My product launch is next month. Is there still time to submit?
What materials do I need to provide for a placement?+
Five items: the Chinese draft or product selling points (if you have no draft, share the points and we write it), the exact spelling of your brand and product names, the target markets and languages, the 1–3 core messages you want to emphasise, and your preferred publication timing. Once the materials are complete we issue the media list first, and only move into writing after you confirm it.
Related questions: What does the full overseas media placement process look like? · Can I see and edit the copy before publication?
My product launch is next month. Is there still time to submit?+
Yes, but the schedule has to be worked backwards. A typical pace is 1 business day to confirm materials, 3–5 business days for copy writing, translation and proofreading, 5–10 business days for outreach and scheduling, and 2–3 days for publication and indexing verification. If the timing is very tight, run a small placement in your core vertical first to hit the date on time, then fill in the long-tail coverage afterwards.
Related questions: What does the full overseas media placement process look like? · What do I need to do first if this is our first engagement?
How long does signing a contract take, do I need a registered company, and can an overseas entity sign?+
Signing takes 1–2 business days for a standard project: we issue the media list and pricing plan first, and once both sides confirm, the contract and payment follow. On the contracting entity, we support mainland China companies; if an overseas affiliated entity signs, we need the entity documentation, and we will confirm the feasibility and the invoicing arrangement separately.
Do I need to prepare an English version of my Chinese draft?+
No. The Chinese draft is translated by a native-language editorial team across multiple languages and polished to match the style of each local outlet, not machine translated and published as is. Each package page states whether translation is included and what the publication licence covers for each language. You approve the wording once, and the same message goes live in every language version.
How many languages does one article need?+
It depends on the target market, and each language is a separate version published separately. A common combination is English covering the mainstream European and American markets, plus 1–2 local-language versions for Southeast Asia or the Middle East. Each additional language adds one more round of translation and native-language editing, and packages list the price per language.
Can I see and edit the copy before publication?+
Yes. Both the Chinese draft and each language version are sent to you for confirmation, and only confirmed versions go to the outlet. We cannot promise verbatim publication, because outlets apply their own editorial standards, but we tell you in advance which expressions may need adjusting and report the adjustments back to you. Review rounds sit inside the standard workflow, so your team does not need to chase the copy for approval.
What do I need to do first if this is our first engagement?+
Start by submitting your requirements: target market, industry, budget range and the core messages you want to carry. We then issue a media list for your confirmation, and this is the first point at which you can judge our professional level — whether the outlets on the list genuinely match your target audience is visible at a glance. Writing starts after you confirm.
Related questions: What materials do I need to provide for a placement? · What does the full overseas media placement process look like?