SENTIMENT MONITORING
Sentiment Monitoring & Alert Service
A global sentiment monitoring and alert platform for going-global brands. 24/7 scanning of brand, product and competitor mentions, with AI sentiment analysis and event detection for real-time reputation insight, crisis signal capture and PR impact measurement, helping enterprises protect brand reputation across markets.
24/7
Real-time Monitoring
AI
Sentiment & Event Detection
Multilingual
Unified Cross-market View
Minute-level
Crisis Alert Response
PLATFORM COVERAGE
Platform Coverage
The platform covers mainstream global social, media, forum and content channels, uniformly collecting and analyzing brand mentions across sources to build a complete network-wide sentiment view.
Global mainstream social platform; monitor brand mentions and engagement on pages, posts and comments.
Photo & short-video platform; track brand terms, hashtags and user engagement feedback.
X (Twitter)
Real-time short-form platform; capture high-frequency brand mentions, topic heat and spread paths.
News
Global news sites and online media; monitor brand-related coverage, press releases and syndication.
Blogs
Blogs and column sources; identify in-depth reviews, industry opinions and brand reputation discussions.
Community forum platform; track brand discussions, user reviews and topic trends in subreddits.
Professional network; monitor company updates, industry content and B2B brand discussions.
Medium
Long-form content platform; identify brand-related in-depth articles, opinions and industry analysis.
Quora
Q&A community; track brand-related questions, answers and user reputation discussions.
YouTube
Video platform; monitor brand-related videos, comments and channel mentions and engagement.
TikTok
Short-video platform; track brand terms, hashtags and reputation feedback in short videos.
Reviews
Review platforms; aggregate product ratings, user reviews and brand reputation signals.
Twitch
Live streaming platform; monitor brand-related streams, chat interactions and creator mentions.
Newsletters
Email newsletter sources; identify brand mentions and coverage in industry newsletters.
Podcasts
Podcast audio sources; track brand-related show mentions and discussion segments.
* Platform names and icons above are used only to illustrate monitoring coverage; all trademarks belong to their respective owners.
ANALYTICS
Analytics
From volume and engagement to sources and influencers, from composite metrics to geo profiles, the platform provides multi-dimensional analytics that turn sentiment data into readable, comparable and actionable insights.
Volume & Engagement
- Mentions VolumeTrack total brand mentions and trends to quantify overall share of voice.
- Engagement TrackingTrack likes, shares and comments to measure content engagement.
- Reach TrackingEstimate the potential reach of mentions to assess brand exposure breadth.
Trends & Topics
- Trending HashtagsIdentify high-heat hashtags related to your brand to capture current discussion focus.
- Most-sharable LinksTrack the most-shared links to discover high-virality content and sources.
- Word CloudVisualize high-frequency keywords in discussion context to grasp public opinion focus.
Sources & Influencers
- Most Active Sites/ProfilesList the most active publishing sites and accounts to locate core voices.
- Source AnalysisAnalyze mention composition by source type and channel to understand communication structure.
- Influencer AnalysisEvaluate influencer volume and engagement to quantify their communication impact.
- Finding InfluencersDiscover potential influencer partners based on topics and engagement data for KOL screening.
Composite Metrics
- Presence ScoreCalculate a brand presence score from volume and engagement to quantify exposure intensity.
- AVEEstimate advertising value equivalent, converting PR exposure into comparable media value.
- Geo AnalysisAnalyze mention sources by geography to understand regional reputation differences.
- DemographicsAnalyze audience gender, age and other profile traits to support audience insight.
AI CAPABILITIES
AI Capabilities
The platform leverages AI to boost sentiment analysis efficiency and coverage, from sentiment detection to insight generation, helping teams sense, assess and respond faster.
AI Sentiment Analysis
Automatically identify sentiment in mentions, quantifying the positive/negative distribution and changes in brand reputation.
AI Event Detection
Smart detection of volume anomalies and sudden events to help teams sense potential PR incidents in time.
Brand Content Summaries
Auto-generate summaries of massive brand mentions to quickly grasp discussion points and core opinions.
Trend Discovery
Identify rising topics and emerging keywords from mention data to capture market trend signals.
Topic Clustering
Automatically group related mentions by topic to reveal discussion structure and main topic distribution.
Key Mention Filtering
Smart filtering of high-impact or high-relevance mentions to help teams focus on key content.
Anomaly Detection
Identify abnormal fluctuations in volume, sentiment or sources, flagging reputation signals that may need attention.
Actionable Insights
Turn analysis results into referenceable action recommendations to help teams formulate response strategies.
The AI features above assist analysis and can improve efficiency and coverage, but cannot guarantee predictions and do not fully replace human judgment. Final assessment and decisions still require professional teams to evaluate in business context.
REPORTS & ALERTS
Reports & Alerts
From real-time alerts to periodic reports, from sudden event alerts to multi-project comparison, the platform helps teams sense risks, consolidate results and collaborate efficiently.
Real-time Alerts
Real-time push of brand mentions to sense the latest network dynamics first.
Keyword & Brand Alerts
Alerts triggered by set keywords and brand terms to precisely capture target mentions.
Negative Sentiment Alerts
Auto-alerts when negative sentiment share rises abnormally, flagging reputation risks.
Sudden Event Alerts
Tiered alerts for volume spikes or event outbreaks to help teams assess and respond fast.
Periodic Reports
Auto-generated daily, weekly and monthly sentiment reports to consolidate monitoring results.
Shareable Reports
One-click shareable report links for internal collaboration and external reporting.
Trend Summaries
Auto-summarize key metric trends to intuitively present sentiment direction.
Multi-project Comparison
Side-by-side comparison of core metrics across monitoring projects to benchmark performance.
INDUSTRY SOLUTIONS
Industry Solutions
Covering sentiment scenarios across the going-global brand lifecycle, from daily reputation monitoring to crisis alerts, from product launches to multi-market comparison, with actionable monitoring and response solutions.
Brand Reputation Monitoring
24/7 scanning of brand terms, product terms and executive mentions to track your brand’s overseas reputation and sentiment in real time.
Competitor & Industry Trends
Track competitor share of voice, topic heat and industry keyword changes to understand the competitive landscape and market opportunities.
Product Launch Monitoring
Concentrated monitoring of global media and social feedback during new product launches, quantifying launch volume, sentiment and cadence.
Crisis Alerts
Negative sentiment triggers tiered alerts instantly, auto-aggregating sources and spread paths to help teams respond and contain damage fast.
Media Performance Evaluation
Quantify the volume, sentiment and coverage of press releases and media placements with comparable performance reports measuring PR ROI.
Multi-Market Analysis
Unified monitoring across countries and languages, comparing brand volume and reputation across regions to support global communication decisions.
Need to configure alerts and reports for your brand?
Contact our team to customize a plan based on your monitoring scope, project count and alert needs.