Pricing & Budget

The answer to pricing questions is not a rate card but the variables behind it. This group breaks the pricing logic down so you can decide against your budget.

10 questions

How is overseas media placement priced?+

Pricing is based on the number of placement outlets, the countries covered and the language combination. There are 4 main variables: media tier (DR (Domain Rating) score and traffic), country (unit prices differ across the United States, Western Europe and emerging markets), number of languages, and content format (article with images, image-only, video, media clip rotation). The quote lists the unit price and the total for each outlet, so you can compare quotes side by side.

What makes up the price of a press release package?+

Packages are priced by the number of placement outlets, the countries covered and the language combination, with media tier, country, number of languages and content format as the main variables. Each package page states how many outlets are covered in which countries, which publication formats are included and the scope of the publication licence, so you can match a package directly to your budget range.

How soon will I receive a quote after I submit my requirements?+

An account advisor will contact you within 1 business day, confirm the target market, industry and budget range, then propose a media combination and a pricing plan. If you reach us during working hours, the reply usually comes within 2 hours. The quote is itemised rather than a single lump sum, so you can see which outlets sit in the plan and adjust the scope before confirming.

Can I test with just one or two articles?+

Yes. A single article or a small test is billed at the per-outlet unit price, and you can decide on a package after you have seen the result. For a test, pick one target market and one or two vertical niches so you can validate the content angle and how well the outlets match. A test also shows which category directory your product fits, which makes the next placement more precise.

Related questions: I run a small business with a limited budget. Which overseas PR agencies are worth the money? · Is a budget of under 50,000 RMB enough for overseas press release placement?

Is a budget of under 50,000 RMB enough for overseas press release placement?+

It is enough for one round of effective testing. Spend the budget on a single-country plus single-vertical combination of outlets and cover 10–30 outlets with a high DR (Domain Rating) score first, then align the article angle with the target readers before widening coverage. Spreading the budget across a dozen countries with only one or two outlets each usually dilutes the effect instead.

Related questions: I run a small business with a limited budget. Which overseas PR agencies are worth the money? · Can I test with just one or two articles?

How much do US media cost compared with Southeast Asian media?+

United States and Western European mainstream finance and technology outlets carry the higher unit prices, because their DR (Domain Rating) scores and traffic are higher than elsewhere and their rate card prices sit at the higher end; Southeast Asian and emerging market unit prices are typically only one third to one half of mainstream European and American outlets, so the same budget reaches more outlets. A sensible approach is to allocate by market tier: set the tone with high-authority outlets in the main market, then add breadth in long-tail markets.

How do I know the outlets are worth the money when my budget is limited?+

Every media resource in our library is first-party and direct-sourced, and a media list is provided for confirmation before placement, with each outlet DR (Domain Rating) score, traffic and publication type so you can check line by line. The media library on our site supports combined filtering by country, language, DR score, monthly visits and publication type, and the filtering logic is the same one applied to the quote you receive.

How many articles are included in a package?+

One package corresponds to one batch of placements across the outlets in scope, so the article count follows the number of placement outlets, and the exact figure is stated in each package page. You can also add image publication, video publication, media clip rotation and language versions for different countries in addition to the base scope as needed. Because the count follows outlets rather than a fixed article count, compare the outlet list rather than the headline article number.

Which services are included in the quote?+

Included are Chinese copy writing, multi-language translation with in-house native-editor proofreading, media matching and outreach, publication execution, delivery of publication links, and post-publication indexing verification. Each package page states clearly whether translation and the scope of the publication licence are included, and anything charged separately is listed on its own. Every service is named explicitly, so you do not have to infer what a package covers from marketing copy.

Can I get a free quote from the AI media query tool?+

The AI media query tool needs no registration and can match real library data by country, language, DR (Domain Rating) score, monthly visits and publication time. A complete quote requires signing in as a member so you can filter by price, or you can submit your requirements directly and an account advisor will return a formal plan within 1 business day.